| Announced On | Target GA Date |
| September 18, 2026 | November 4, 2026 |
We're excited to announce the upcoming launch of Custom Audiences! This new capability gives admins a flexible, reusable way to target content to specific groups of employees - without creating new Spaces or Teams as workarounds.
Whether you need to reach a project team, a regional cohort, or a cross-functional group that doesn't fit neatly into your existing org structure, Custom Audiences lets you build the audience once and reuse it across Posts, Journeys, Custom Landing Pages, and Custom Landing Page Widgets.
What's Changing
1. Build Flexible, Reusable Audience Lists
A new Custom Audiences dashboard in Admin Hub lets you create named audience sets with a description and avatar. You can add members in three ways:
- Search - find colleagues by name and add them directly.
- CSV upload - bulk-add members by uploading a list of email addresses.
- Auto-enrolment - define rules based on existing teams (e.g. departments, locations). Membership updates automatically through provisioning - new joiners who match are added, and leavers are removed, with no manual upkeep required.
Once created, a Custom Audience is available to select as a target when publishing content across Post Updates, Journeys, Custom Landing Pages and associated Widgets.
Why it matters
No more creating dummy Teams, duplicating posts, or relying on email to reach the right people. Custom Audiences give you a clean, centralised targeting layer - reducing admin overhead while keeping employee feeds relevant and noise-free.
2. Target Content with Precision
When creating content, you'll see a new Custom tab in the audience picker. Select one or more Custom Audiences - both manual and automated sets appear here - and publish. Content appears in each member's activity feed, targeted precisely to the right people.
Members of a Custom Audience don't see who else is in the set and aren't notified they've been added. They simply see the relevant content in their feed.
Why it matters
Admins can reach the exact people they need to - a new-hire cohort, a leadership group, a regional team - without broadcasting to everyone. This means more relevant feeds for employees and more effective internal communications for your organisation.
3. Privacy and Access Controls
When publishing content, a new Custom tab appears in the audience picker. Select one or more audiences and publish - content lands directly in each member's activity feed. Members don't see who else is in the set and aren't notified they've been added.
Two new roles control access:
- Custom Audience Administrator - can create, edit, and manage audiences. Granted to Admins by default.
- Custom Audience Poster - can post to existing audiences but cannot manage them in Admin Hub.
Why it matters
Sensitive groupings stay private. Your employees see the content that's relevant to them without knowing the audience logic behind it, and only authorised admins can view and manage the audience sets.
Why We're Making This Change
Many organisations have outgrown the Team and Space model for content targeting. Custom Audiences address this by providing a lightweight, purpose-built solution that:
- Eliminates the need for workaround structures like one-off Teams or duplicate posts
- Supports precise, at-scale distribution to any combination of employees
- Reduces reliance on email as a fallback communication channel
- Keeps employee feeds clean and relevant
What Do I Need To Do?
No action is needed right now - this will be automatically available once released on November 4, 2026.
For Admins:
- Custom Audiences is off by default. Enable it via Admin Hub → Platform → General Settings. A second toggle enables auto-enrolment for rule-based audiences.
- Once enabled, go to Admin Hub → Custom Audiences to create your first audience sets.
- Assign the Custom Audience Administrator or Custom Audience Poster role to the relevant users.
For All Users:
- No action needed. Targeted content will simply appear in your activity feed.
If you have feedback or questions related to this announcement or if you need general assistance with your Workvivo products, contact your Customer Success Team.