The new Workvivo Search doesn’t just help employees find information - it also helps organisations understand what people are looking for and how effectively they’re finding it. With Search Analytics, admins can track search behaviour, identify content gaps, and make data-driven improvements to their internal knowledge base.
What Is Search Analytics?
Search Analytics is a dashboard available in Workvivo’s standard Analytics and is available to Admins. It provides visibility into how search is being used across your organisation - from the most common search terms to the queries that return no results.
This insight helps teams improve content discoverability, reduce duplicate information, and ensure employees can easily find what they need.
What You Can See
- Search Usage
Track the volume of searches over a selected time range. This helps you measure employee adoption and whether engagement is increasing over time.
- Top Search Terms
View a table of the most frequently searched terms and how many times each was used. Search terms are currently case-sensitive - “HR” and “hr” are tracked separately.
- Trends Over Time
See how interest in specific topics changes. For example, you might notice spikes in “holiday policy” searches before summer or “performance review” searches at year-end.
- Search Behaviour and Context
Understand how people are searching by viewing:
- Which filters were applied
- Which connected systems (e.g., SharePoint, Google Drive) were searched
- Which Spaces or Teams were selected
- How many results were returned for each query
This view is especially useful for analysing zero-result searches, helping you determine whether content is missing or filters were too narrow.
Filters Available in Analytics
Admins can filter analytics data by:
- Date range
- Primary, Secondary, and Tertiary Team of the user performing the search
These filters make it easier to identify patterns across departments or time periods.
Why It Matters
Search Analytics helps you:
- Identify content gaps - see what employees search for but can’t find
- Spot emerging topics - track rising search terms to anticipate new needs
- Improve content strategy - update or create content based on real demand
- Measure success - monitor whether search improvements lead to better outcomes
Using Insights to Take Action
Here are a few ways to turn analytics into impact:
- Review zero-result queries regularly to identify missing or outdated content.
- Promote high-value content that aligns with top search terms.
- Encourage content owners to update titles and keywords for better discoverability.
- Monitor trends to plan communications or training around recurring topics.
Summary
| Metric | What It Shows | How to Use It |
| Search Volume | How often employees use search | Measure adoption and engagement |
| Top Search Terms | Most common search queries | Identify popular topics |
| Trends Over Time | How interest changes | Spot seasonal or emerging needs |
| Zero-Result Queries | Searches with no results | Find and fill content gaps |
| Filter Usage | How people refine searches | Understand search behaviour |
| Team Filters | Segment by team hierarchy | Target improvements by department |