This dashboard lets you drill into how and when hashtags are used across the platform and understand from these trends what people are talking about the most. It can also be used to identify which campaigns have had the biggest impact.
Device(s): Web only
Role(s): Admin, Analytics Viewer
Availability: Paid add-on, to learn more please reach out to Sales or your Workvivo point-of-contact
Access the Hashtags Dashboard from Admin > Analytics > Advanced Content
Filters
You can apply a number of filters from the quick filters and the Controls section at the top of this dashboard. This allows you to specify the timeframe that should apply, as well as narrow down the visuals to certain content types, teams, authors or specific hashtags. Filters apply to all visuals.
Hashtag KPIs and Word Cloud
The hashtag KPIs and wordcloud give you a quick way to understand overall hashtag use.
- Unique Hashtags - how many different individual hashtags have been used in the time frame selected.
- Total Hashtags - how many times any hashtag has been used in the time frame selected.
- Word Cloud - a standard word cloud which shows all hashtags used, with those used more frequently displayed in larger font. Useful to get a quick idea of those hashtags you might want to dig deeper into, or it can be a nice visual to present to leadership.
Hashtag Volume for all Content over time
This chart gives you a sense of hashtag volume over time, as well as allowing you to easily see trend changes in the volume of certain hashtags. It is most useful when filtered down to a few specific hashtags you might want to monitor or compare. Or choose a specific content type in the filters to see hashtags trends over time for just that type of content.
Top 10 Hashtags in All Content
Allows you to see a leaderboard of the top 10 used hashtags. A nice chart to include in a report.
Number of Uses per Hashtag
Similar to the top 10, but gives you the number of total uses for all hashtags. This is scrollable as well as being exportable if you want to do further analysis or reporting.
Hashtag Users
Enables you to understand which users are using what hashtags. This allows you to get a sense of who your hashtag super users are, as well as if there are specific hashtags that resonate with certain teams. Lists each hashtag, who used it, and how often. As well as details on that user such as job title and teams. This table is exportable for further analysis if you so wish.
How do I sign up?
If you think the Advanced Analytics Add-on might be for you please reach out to your CSM or Sales contact to organize a demo and quote.