The Podcast dashboard gives you a deep dive into how your podcasts are performing, how and when people are listening to them, and what episodes have had the highest engagement.
Our research shows that internally-produced or internally-focused podcasts have three times the engagement of external facing content. Use this dashboard to help you experiment with some internal content and monitor how this is received. It can also help you focus on the podcast content that people want to hear and avoid wasting time on topics they’re not interested in.
Device(s): Web only
Role(s): Admin, Analytics Viewer
Access the Podcasts Dashboard from Admin > Analytics > Advanced Content
Top Series, Top Episodes & Listening Platform
The first two visuals show you which are the top series and episodes in terms of listeners, as well as the ranking relative to others. You can scroll down to see all series or episodes.
Selecting (clicking on) a series or episode will filter the rest of the visuals to that specific item. Click again to deselect.
Click on a series to see how that overall series is performing. It can be useful to see how the trends in listenership changes as new episodes are released for example.
Click on an episode to see just how that one episode is performing.
Understanding how series and episodes rank can help you curate your content better and make sure any investment in podcasts is having the desired return.
Use the date filters to narrow down and focus on the engagement specific to that timeframe. Note that changing the date filters will reset any series or episode selections.
The Listening Platform gauge shows the device breakdown used to listen to podcasts, or to the selected series or episode. In addition the centre of this chart shows the numbers of total plays. You can hover over the visual to get total plays by device type.
Understanding how your users consume podcasts can help you understand what content is most interesting to different audiences. For example, you might find that certain podcasts are more relevant to frontline employees, and this might be reflected in the high number of mobile plays.
This chart shows the total plays in the timeline selected by the date filters, or from the date of first listen (whichever is the later). This is further broken down by device type. Total plays and Total listeners (unique listens) are also included on this chart.
By default this will show all podcast series and episodes. If a specific item has been selected above, the data will represent just that series or specific episode.
This chart is very useful to understand how podcast consumption is changing over time. Use it without any specific item selected to understand if overall podcast consumption is increasing or decreasing, or if there are specific spikes in engagement that may indicate highly relevant topics of interest.
Filter down to a series to understand how that is trending over time, which episodes get the most traction, and whether overall interest is consistent or trending down or up. Selecting just one episode will help identify episodes that may not be relevant any more, or may just need to be promoted more.
This table is useful to get a detailed view of all podcast episodes and their associated key statistics. You can use it to do your own analysis by ordering by the column you are most interested in.
For example, you might want to see which episode has the highest average percentage listened to, or most finishes, or which are old podcasts that might be candidates for removal. Or you might want to see if there is a particular range of podcast duration that works for your audience. More statistics are available in the detailed view, or it can be exported for analysis in another tool of your choice.