The usage dashboard is used to better understand the platform usage trends of your employees over time. This dashboard allows you to pinpoint functions or teams within your organization with low usage so that you can take the appropriate action when needed to encourage regular active use and engagement. You can download these reports by clicking the three dots on the top right hand corner above each table.
Device(s): Web only
Role(s): Admin, Analytics Viewer
Availability: Out-of-the-box, enabled by default
Monthly, Weekly and Daily Active Users
- Monthly Active Users (MAU) - this is a metric that provides a sense of how many users are regularly using the platform on a monthly basis. This is a good metric to understand recurring users because it allows for variance in employee capacity and availability when viewing overall usage of the platform.
- Weekly Active Users (WAU) - some organizations prefer a more granular view than MAU so it can be useful to see weekly active trends over time. This can also indicate recurring users or highlight busy weeks, for example, those linked to specific campaigns.
- Daily Active Users (DAU) - this metric is useful in identifying spikes in activity or specific days of the week where employees are more active.
Web vs Mobile Usage
- These charts show the number of users who are active on the platform via web or the mobile app. It's useful to understand the split of web vs mobile usage as this can feed into your content planning and overall Workvivo adoption and engagement strategy.
-
The Monthly active web vs mobile chart compares:
- The total number of active users
- The number of active users on mobile vs active on web
- The number of active users on both web and mobile.
This chart is useful for comparing usage across device types over time. You can expand the chart using the arrows to see the data more clearly. You can also filter by Primary/Secondary/Tertiary team to drill into usage in specific areas of the business.
Percentage of Monthly, Weekly, Daily active users over time
These charts show the percentage of monthly, weekly, or daily active users as a percentage of the total number of activated users in that time period. This provides an insight into ongoing usage and activity. These charts can only show organization level data.
Active Users Heatmap
The Active User Heatmaps allow you to understand when users are most active during the course of the day and week. The team filters at the top of the dashboard apply to this data. It will plot the distinct active users in hourly blocks between the dates selected at the top of the dashboard, and display this in a heatmap format.
For example, a value of 1,250 for Monday at 3pm means that there were 1,250 distinct users active between 3pm and 4pm looking across all the Mondays between the selected dates.
Heatmaps can help greatly with content planning and scheduling. By understanding when users are most active, you can schedule articles or posts to land when most users will be checking Workvivo, thereby maximizing viewing potential and communications.
Active User Heatmap (by Selected Timezone)
This Heatmap allows you to adjust the visual to a timezone that makes sense for you and your organization. As our analytics data is based on GMT, if you are in a different timezone (say Australia), the default visual would show users active in the middle of the night. This makes it more difficult for you to understand when to schedule content.
By selecting the appropriate timezone from the dropdown in the visual, you can shift the heatmap to show active users by your timezone. This then allows you to know when to schedule content correctly.
Active User Heatmap (by User Timezone)
This visual allows you to get a feel for when users are active by their own timezone. For example, if your organization has users spread out around the world, it helps identify patterns in their behaviour. Do they typically check workvivo between 9 - 5, or are there certain cohorts that behave differently? This is more of an informational visual than anything driving a specific action, but it is useful to help understand your user behaviour.
Note: As we need to know the users timezone to apply the time shift logic, the visual will only count users who have a timezone set. This can affect the active user numbers in the visual if all users don't have this set in their user settings.
Monthly Active Users over time by Team
This table allows you to understand the active numbers per month over time organized by primary, secondary and tertiary team types. By default it will display the hierarchy of Primary Team -> Secondary Team -> Tertiary Team. For some organization’s configuration, it may be more applicable to show this as Tertiary Team -> Secondary Team -> Primary Team. There is an option to switch to this order if that applies for your organization.
Percentage of Monthly Active Users by Team over time
This chart, which can be changed to a table view, allows you to compare the percentage MAU rates across teams. It is most useful when filtered by team(s) or team type, which can be done with the quick filters. Use it to understand how teams and team types compare.
What if I want more data?
If you feel you need more reports or charts, our Advanced Analytics offering may be of interest to you. Reach out to your CX Manager to learn more.