Sentiment Analysis

Device(s): Desktop, Mobile (for Content Analytics only) 

Roles / Permissions: 

• Viewing Sentiment in Advanced Analytics: System Admin, Analytics Viewer
• Viewing Sentiment in Survey Analytics: System Admin, Survey Admin, Survey Manager
• Viewing Sentiment in Content Analytics: 
  • Admins can access analytics on their own and others’ content
  • A user can access content analytics on their own content
  • A space owner/admin can access content analytics on content created in their space

Viewing Sentiment Analysis in Workvivo

Sentiment Analysis can be accessed in the following places on the platform;

• Content Analytics: Analyze sentiment across all comments on an activity feed item, enabling you to quickly gauge how employees feel about your content. More on Content Analytics here.
• Survey Analytics: Easily analyze the sentiment of free-text survey responses to uncover key insights. More on Survey Analytics here.
  
• Advanced Analytics: The Sentiment Dashboard gives an overview of the sentiment across the entire organization based on a sentiment analysis of updates, shout-outs, questions and answers, and comments. More on our Advanced Sentiment Dashboard here.
  
  

Sentiment Analysis Tracking and Calculation

We use Amazon Comprehend (Sentiment) to determine sentiment. This is the same trusted subprocessor we already use for content translation on the platform, as listed in our subprocessor list here. 

Amazon Comprehend classifies text as one of the following;

• Positive (the text contains positive sentiment)
• Negative (the text contains negative sentiment)
• Mixed (the text contains both positive AND negative sentiment, therefore overall it is mixed)
• Neutral (the text contains neither positive or negative sentiment, so it is deemed neutral)
• Unknown (the text could not be analyzed for some reason. Typically happens because the comment is an image)

Note that emojis return a neutral sentiment. They are not implied as positive or negative in any way, as emoji sentiment can vary by geography, organization and culture.

"Unknown" sentiment is ignored from calculations, but is included in the detailed table in Advanced Analytics for completeness. 

Overall Sentiment Score

To determine our overall "Sentiment Score", we use a calculation similar to how Net Promotor Score is calculated. It is a standard way of generating a sentiment score. This is useful to get an overall gauge of the sentiment of whatever content you are analysing, or for filtered criteria.

Sentiment Score is calculated as the percentage of content with a positive sentiment minus the percentage of content with a negative sentiment. Percentage is as a percentage of all content (e.g. count of content with positive + negative + neutral + mixed sentiment).

A score is determined and translates as:

•   61 to 100: Very Positive
•   21 to 60: Positive
• -19 to 20: Neutral
• -59 to -20: Negative  
• -100 to -60: Very Negative

Breakdown by Sentiment Score

This shows how the content analysed breaks down into its different sentiment types, and is useful to determine the percentages of different sentiment types.

Minimum Reporting Thresholds

• Content Analytics: Sentiment is only displayed when there are at least 5 comments present. 
• Survey Analytics: Sentiment is only displayed when there are at least 5 free-text responses present. 

Supported Languages

Sentiment Analysis is supported for the following 12 languages;

• English
• German
• Spanish
• Italian
• Portuguese
• French
• Japanese
• Korean
• Hindi
• Arabic
• Chinese (Simplified)
• Chinese (Traditional)

More information & Opting out of Sentiment Analysis 

Please reach out to your CSM if you require more information or would like to disable Sentiment tracking in the platform.